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Helping Brands Grow in Africa for 16 Years

Our Group

We help you Rapidly grow and transform your Market through Strategic Advisory, Managed Services, Projects and Software as a Service offerings.



BrandWorx has grown to become one of the leading providers of Route-to-Market development offerings in emerging markets. BrandWorx have a proven track record and strong pedigree for growing FMCG Brands across Africa.


BrandFusion offers large scale Market Research, Merchant Acquisition and Mapping Projects in developing markets.
BFS is uniquely skilled at building Mobile Money, Financial Inclusion and Agency Banking merchant networks.


Intrade provides precision mobile technology for Data capture, workforce mobility and Mobile commerce. Intrade is a platform for enabling BFW Group and its customers to gain smart insights and Analytics from challenging Trade environments.


Target Distribution Africa, helps Brands grow their reach and explore innovative methods for extending normal distribution channels. TDA offers various models for outsourcing of Last Mile Sales, Distribution and Outlet Expansion.

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16 Years as the market leader, helping our customers thrive in developing markets across Africa

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How can we help you grow?

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Market Research & Mapping

Successful Mapping Projects in more than 20 Countries across Africa and Asia!

  • Gather detailed, actionable, geolocated Market Data.

  • EDS - Market Discovery (Every Outlet/Dealer Survey)

  • Market Segmentation & Targeting

  • Map Distribution, Market Share, Price, Availability, Volume etc.


Route to Market & Channel Development

Find, Grow, Manage and Transform
your Sales & Distribution Channels.

  • Retail Execution management

  • Field Promotions Management

  • Retail Auditing / Surveying

  • Field Marketing / Activation

  • Mobile Commerce & Sales


Merchant Recruitment & Activation

Find, enable, activate and manage Merchants.

  • Merchant Acquisition

  • Mobile e-KYC & Merchant Onboarding Technology.

  • Training, Activation and Support

  • Segmentation and Targeting

  • Execution Management


Intrade Mobile Technology Platform

Our own Technology platform for enabling field workers in informal and developing markets.

  • Mobile Commerce & eCommerce apps

  • Workforce / Salesforce Management apps

  • Trade Asset Service & Installation Management apps

  • Retail auditing & survey apps

  • eKYC & Digital Onboarding apps

  • Retail Analytics & Reporting

  • Workforce Analytics & Reporting

  • Market Research Analytics Reporting


Mobile Commerce

Digitise Direct and Indirect Sales Channels for sales, payment and inventory.

  • Rapidly deploy Mobile Commerce Stores.

  • Custom branded B2B Sales / Van Sales Apps

  • Custom Merchant Shopping Apps

  • Catalogs, Stock, Pricing, Promotions

  • Realtime Order, Location, User monitoring

  • OTP SMS Order Verification

  • Mobile Money Payment Acceptance

  • ERP & Payment Integration options


Last Mile Sales & Distribution

Drive distribution & Sales deeper into Trade

  • Extend distribution through your channels

  • Gain deeper visibility of stock and sales

  • Stimulate availability and demand for new products

  • Significantly increase coverage and volume

  • Grow downstream Channel Partner reach

  • Stimulate demand through high availability


Mobile Money & Mobile Banking

Mobile Money Merchant Development and Payment Aggregation

  • Experienced at Developing Agency Banking and MNO Merchant Channels

  • Payment Aggregation licences in Multiple Countries

  • Imbedded Merchant-Aquisition and Channel Development Services

  • In-house Technology for On-boarding and Managing Merchants. 

We are with you, in trade and on the ground.

BFW Group have conducted business in more than 23 Countries for over 16 Years. We are proudly operational organisation maintaining a deep focus on local market implementation and "on the ground support".

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Get in Touch

Suite 2, Regency Pavilion
Route 21 Corporate Park
South Africa


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